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Reputation (stylized in all lowercase) is the sixth studio album by American singer-songwriter Taylor Swift. It was released on November 10, 2017, through Big Machine Records. The record was primarily produced by Jack Antonoff, Max Martin, Shellback and Swift herself, who also serves as the executive producer. Nov 13, 2017 Reputation. Reputation isn’t the failure that seemed possible a month or two ago; it’s full of bulletproof hooks and sticky turns of phrase. But in committing to a more conventional form of superstardom, Swift has deemphasized the skill at the core of her genius. The album ends with “ New Year’s Day,” a spare.
- Swift's new album is out
- The 'Swifties' can't get enough of it
The singer's long-awaited sixth album arrived just before midnight Thursday and naturally it's been all the buzz.
Even Swift herself seemed excited.
Not only did she share a pic Thursday of her and her cat's faces -- eager with anticipation -- but she also posted a photo announcing the arrival of 'Reputation.'
A post shared by Taylor Swift (@taylorswift) on
A post shared by Taylor Swift (@taylorswift) on
'#reputation is out,' she wrote under a photo of herself colorfully dressed posted to Instagram. 'Let the games begin.'
Swift followed that up with pics of some reviews from critics.
'Taylor Swift's talent remains intact on 'Reputation,' her most focused, most cohesive album yet,' she quotes Randy Lewis of the Los Angeles Times saying.
A post shared by Taylor Swift (@taylorswift) on
A post shared by Taylor Swift (@taylorswift) on
A post shared by Taylor Swift (@taylorswift) on
But when it comes to Swift, it's all about what the fans have to say.
The 'Swifties' (as the faithful are known) have been eagerly awaiting every Instagram, every tweet and every music video since the singer released the video for her first single 'Look What You Made Me Do' in August.
She even blessed a few of her fans with early listening parties.
So far folks seem to be adoring everything, from her seeming love-laced lyrics about rumored boyfriend, actor Joe Alwyn, on songs like 'Delicate' and 'Gorgeous' to lyrics on tunes such as 'I Did Something Bad' and 'This Is Why We Can't Have Nice Things' that many fans are taking as swipes at her nemesis, rapper Kanye West.
I'm here for unapologetic, wine drunk Taylor Swift being happily in love and being confident in herself enough to not care what haters say.
& was here for sundress wearing Taylor Swift, who draws 13s on her hand and only dreams of finding a love she has now. #reputation
— Rachel (@13swift1989) November 10, 2017& was here for sundress wearing Taylor Swift, who draws 13s on her hand and only dreams of finding a love she has now. #reputation
Taylor Swift's cackle in 'This Is Why We Can't Have Nice Things' is the mood of all moods.
It deserves every Grammy.
It's my new ringtone.
It's my pinned tweet.
It's my bio.
It's everything. #reputation
— Alex Goldschmidt (@alexandergold) November 10, 2017It deserves every Grammy.
It's my new ringtone.
It's my pinned tweet.
It's my bio.
It's everything. #reputation
Me, the critic, reviewing #reputation: I love it I love it I love it I love it I love it I love it I love it I love it I love .@taylorswift13 I love .@taylorswift13 I love .@taylorswift13 I love .@taylorswift13 I love .@taylorswift13
— Alisa R. Todorova (@AcousticByAli) November 10, 2017And wonder of wonders, Twitter appears to be infatuated with Swift's use of the word s**t on 'I Did Something Bad.' Like, Taylor Swift curses?!
Fans don't even seem to mind the fact that the album is not yet available on streaming services. If you want it, currently you either have to buy a physical copy or head over to iTunes or check it out on iHeartRadio which has partnered with Swift.
If Taylor Swift thinks I'm gonna buy #reputation because she didn't put it on Apple Music, she is absolutely correct and here is your $13.99 ma'am.
— Natalie (@natalielorrain) November 10, 2017Despite the album leaking online early on Thursday, Swift is predicted to rake in some major coin.
Her record label Big Machine reportedly has been predicting that the 15-track album will move 2 million units during its first week.
Taylor Swift entered the world of music as a 16-year old country music sweetheart and quickly rose to become a global pop phenomenon, gaining a legion of dedicated fans. From her self-titled album to Reputation, we have watched Taylor evolve with each release. Each album marks a distinct change in not only Taylor's sound, but her hair and fashion choices. Between metallic cowboy boots, purple princess dresses and sequined bodysuits, T-Swift has had quite the style transformation over the last 12 years.
In honor of TS7 watch and the beginning of a new Taylor era, scroll along for an album-by-album look at her ever-changing style. Which era was your favorite?
Taylor Swift
Donning tight curls, cowboy boots and flouncy floral dresses at award shows, her style in 2006 definitely leaned towards country darling. This era gave us 'Teardrops On My Guitar', which peaked at #13 on the Billboard charts.
Fearless
Taylor's glittery dresses, signature winged liner, the number 13 and the hand heart she'd hold up after every single show were among the most memorable symbols of this era. Taylor became a household name among many teens with relatable songs like 'You Belong With Me' and 'Forever & Always' and ultimately lead to her first Album of the Year Grammy win. She would draw the number 13 on her hand with eyeliner before every show. She explained this to MTV, stating, 'I was born on the 13th. I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first #1 song had a 13-second intro,' she said. 'Every time I've won an award I've been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter.'
Speak Now
Speak Now was more than just a good country-to-pop crossover album, this era is especially meaningful to Swifties everywhere because she penned this entire album on her own. Taylor's signature looks during the Speak Now era were her side braid (she was still wearing her curls at this point), writing lyrics down her arm with liquid eyeliner and the purple halter dress she wore on the Speak Now World Tour.
Red
Taylor debuted straightened locks with blunt bangs during her Red promotion and tour, which was a huge change from her past looks. She bounced between retro fashion (high-waisted shorts, tea dresses, her black fedora and lots of striped tops) and in keeping in line with her love of all things sparkly, short bedazzled dresses.
1989
1989 was the album that completely moved Taylor into the pop world and brought her much commercial success. She moved to NYC, debuted a shoulder-length cut, wore an abundance of crop tops and skater skirts and gave us some memorable red carpet looks. And let's not forget this era's most buzzed about accessory: her badass squad.
Reputation
The release of Reputation brought about the most significant change in Taylor. The lyrics for 'Look What You Made Me Do' give you the full feeling of this change, as she's declared that 'the old Taylor is dead'. While she mostly stayed away from making public appearances to promote her album, she still managed to break the record for highest-grossing US tour by a female artist and win the Tour of the Year award at this year's iHeartRadio Music Awards. Taylor darkened her look by ditching the bright red lipstick and giving an edge to her sequined bodysuits.
TS7
Taylor has not made too many public appearances in the light of TS7 watch, but has given Swifties plenty of clues to guess where this era's aesthetic is headed. Cotton candy skies, butterflies, pastel suits and this sparkly romper she wore to the iHeartRadio Music Awards in March:
A post shared by Taylor Swift (@taylorswift) on
Photos: Getty Images